Content marketing is the combined marketing and business process for creating and distributing relevant and valuable content.
Valuable content has the specific purpose of attracting, acquiring, and engaging a clearly defined and well understood target audience. The end objective of content marketing is focused on driving profitable customer engagement and ongoing interaction.
Hear what others from the marketing industry think....
“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
“Content marketing is a strategic technique and set of tactics to fulfill business goals by using content across the buyer’s journey. Content marketing is an integrated part of an overall marketing strategy, whereby the focus is on the needs, behavior, tasks, signals, benefits, interactions, touchpoints and customer experiences of target audiences and buyer personas.”
“Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.”
“Content Marketing is creating or curating non-product content—be it informational, educational, entertaining, etc.—and publishing it to contact points with customers to get their attention, to focus on the topic around your solution, and pull them closer to learning more about you.”
Content marketing embraces a diverse set of skills to;
- define the content needs (and objectives)
- to suit a tailored audience
- that increases client engagement
So whilst the thoughts and ideas count, it is the detail in the choice of content and how it is presented to the intended audience that makes it valuable and unique. Put simply, content should always be fit for use and purpose for its intended audience.