Customizing a brand strategy program for your business that can be easily managed, evaluated, measured and reported.
When managing an overall branding strategy, you soon discover that it can be divided into six main sections: brand vision, core values, research, audience personas, brand promise, and culminates in the brand story. Concepts and ideas canvased amongst these six main sections will help make the ideas real and somewhat tangible. The goal is to provide a format that you (the client) can use as an ongoing reference. Being able to relate, interact and update this reference should provide you a more informed understanding of what goes into your brand strategy project, and helps establish benchmarks for your expectations of what will emerge from it.
Here are just a few examples of what you can expect;
- Writing Your Brand Positioning Statement
- Writing Your Brand Plan
- Writing Your Creative Brief
- Creating Your Brand Strategy Road Map
- Evaluating Media Advertising
- Writing Your Mini Creative Brief
- Thinking Strategically
- Building a Media Strategy
- Being Successful with Your Marketing
Working together we can customize a program that is right for you and your business goals.
Our consultants will assist you in all aspects of marketing whether that’s strategic thinking, brand plans, creative briefs, brand positioning, analytical skills or simply how to evaluate your current advertising mediums effectiveness or return on investment (ROI).